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WEDNESDAY , NOVEMBER 29; 1989 t DAJL1
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SLOW LANE
est things in life come
with nice, wide armholes
throw everything in the dryer,
regular temp.
As funny as it is, Travis Place
is desperate-times conscious. It is
a company that started out "with
no more than a notion that shop¬
ping for something as plain as
cotton underwear ought to be
easier and much more fun” and
has grown in six years to a
straightforward, profit-making
women-owned business that re¬
cycles part of the money earned
to benefit charitable causes and
the environment.
We think ambitious idealism
is what the world is sorely lacking
of late,” president Carol Place
writes. “More cosmic, comic
dreamers, please.
Well, they barked up the right
tree here. You see, I think under¬
wear shopping should be fun, too.
My daughter had a load of laughs
when we went shopping together.
At me. Of course. But, I had the
last laugh. When we sent in for a
brassiere rebate — quite a con¬
cept in and of itself — the one we
received in the mail was so, oh,
off-size, I guess you’d say; that
I’m thinking of cutting it in half
and wearing the pieces as moth-
1 am not now,
nor have I ever
been, a slink-
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meister.
Even though I
am in the midst
of what ! like to
call my Look
Good Campaign, rest assured
that under the uncharacteristic
form-fitters I have been sporting
of late beats the heart of a woman
whose fashion sense was formed
during John and Yoko’s
Bagism” days.
The bigger, the better. The
closer clothes came to fitting like
a flannel nightgown for opera wo¬
men, the more I liked them.
Before the Look Good Cam¬
paign, of course. For three days
in a row now, I have kept it up.
Short skirts, shoulder pads, belts.
I don’t even recognize myself in
the mirror.
But, oh, sweet life and its di¬
chotomy. Just as the Look Good
Campaign was picking up a head
of steam, I received a catalog in
the mail that has me tempted to
backslide. It’s called Travis Place
Briefs and is full of big, comfy
clothes; natural fibers for women
from women, the cover blurb I er/daughter hats.
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But, I digress. Travis Place in¬
vites customers to send product
suggestions,
request included
Iowa City. She has drawn a flan¬
nel nightgown and labeled it with
these directions: not a scoop
[ neck, no lace and nice wide arm-
holes
says.
»
This arrived on the same day
as a flyer
"Undressed to Kill,” a service
that allows one to buy lingerie at
home via VCR magic. The way I
see it, this would
a very long Robert Palmer video,
and I’m afraid my whittled ego
couldn’t take it.
у
s a
from something called
Carol C. of
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And the catalog does not ig
nore the working woman. No
suits and little ties, though. No
elegant alligator pumps
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Louise Z. of Minneapolis
writes: "I have an unusual reason
for needing cotton socks. I work
with solvents and need shoes
with conductive soles to prevent
sparks and the possibility of fire
Synthetic socks hinder this ef
feet.”-
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You’ll never read that in Vo-
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some answers to that existential
question. What do women want?
Cotton socks. Big armholes.
More cosmic, comic dreamers.
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«<77.
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winning ticket in the
Look Good Campaign.
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But
Place? Well, if
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remember a magazine named
Schlump, you remember it was
invented right here as an antithe¬
sis to Vogue, or Mirabella. Its tar¬
get audience was the woman with
Ruth Buzzi fashion sensibility
Travis Place could be its mail
order division.
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What a relief this catalog is
The models are people who work
at the Durham
They are real-looking people
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nabbit. So. here we
get
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laughing big, goofy laughs
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here is an example of Travis
Place helpful household hints
called "Do Yer Own Wash” by
Annie
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"I generally cold-water wash
unless I’m mad or in a hurr\ and
forget to set the di
ool. After I've Owned an
iazv and
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D.G. Fu! ford's column appears
Sunday, Tuesday. Wednesday
and Thursday in LA. Life
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