00:00:49.950 - 00:01:04.770

Carolina is familiar with the names Fayetteville and Pettigrew Streets here in the center of Negro Durham, more commonly called Hayti. The lifeblood of the community is represented in this busy populace, going vigorously about their daily activities.

00:01:12.690 - 00:01:25.430

Farther down Fayetteville Street, another heartbeat of Hayti lies in its college life. Here at North Carolina College, approximately 1, 500 students and a faculty and staff of 128

00:01:25.760 - 00:01:40.430

make up the teeming activity of this institution. Since its meager beginning in 1910, North Carolina College has grown to a 3, 500, 000 dollar school. Today it boasts an A rating with the American Medical Association, the

00:01:40.430 - 00:01:52.930

North Carolina State Department of Education, and the Southern Association of Colleges and Secondary Schools and is one of the four Negro colleges in the United States approved by the Association of American Universities.

00:01:53.790 - 00:02:02.810

Dr. James Edward Shepard was its founder and first president. After his death in 1947, Dr. Alfonso Elder became its second president.

00:02:03.620 - 00:02:38.880

With a past record of accomplishment in educating the youth of this state, North Carolina College looks forward to even greater achievements in the future of the college and its students. Back on Fayetteville Street again, we are reminded that Hayti is

00:02:38.880 - 00:02:57.830

almost completely self sufficient in her shopping facilities. Busy housewives find the variety of business enterprises here a great asset in helping them complete their shopping chores. In clothing, both men and women find smart tailoring at Rowland and Mitchell Tailors.

00:02:57.980 - 00:03:10.140

Fine fabrics, plus superior workmanship, combine to keep Durham's businessmen and college students well clad. A large assortment of styles and patterns will please the most discriminating customer.

00:03:34.200 - 00:03:49.390

When clothes are soiled, there is a convenient cleaner where they will be promptly and carefully restored to their original beauty. The Royal Cleaners, a familiar name to housewives and particular dressers in Durham, has served this community faithfully and

00:03:49.390 - 00:04:10.320

well since first established. There is no excuse for unkept clothing when you have the splendid service of this cleaner to depend upon. An essential service to Hayti's business and social life is that

00:04:10.320 - 00:04:34.570

of the Service Printing Company. Whether for large orders on job printing or small personal orders. Service Printing is adequately equipped to produce fine results. You

00:04:48.050 - 00:05:03.630

will find many beautiful homes in Hayti. From the large, pretentious ones on beautiful, shaded lawns, to the smaller, neat bungalows, there vibrates a wholesome substantiality which gives this community a fine dignity.

00:05:04.320 - 00:05:33.940

While Negro Durham has many fine homes already established, hundreds more are springing up in the community. Perhaps most outstanding in this new building era is the name

00:05:33.950 - 00:05:51.640

Berry Company Incorporated, one of Durham's more progressive businesses. Since first organized, they have contributed substantially to the physical improvement of this area by erecting numerous buildings and homes. Through careful planning and skilled workmanship, the Berry Company is helping

00:05:51.640 - 00:06:26.810

to build this vicinity beautifully and durably, as it so well deserves. Of course, after these homes are built, they must be furnished, too. Here at Baldwin's Furniture Store, a complete stock of lovely home furnishings is available at prices to fit the individual's pocketbook.

00:06:27.340 - 00:06:46.760

Mr. Baldwin, the owner and operator, has your interest at heart when he stocks his store with these fine pieces to suit your every need and desire. Many Hayti merchants have outside interests, as well

00:06:46.760 - 00:06:59.650

as their own businesses. The Baldwin Farm reflects one of them. Here, the ownership of fine horses and hundreds of acres of rich farmland once more establish Negro Durham's substantiality.

00:07:13.460 - 00:07:28.950

Numerous services are required to carry on the home life of any community. In Hayti, you will find this variety well represented. Durham housewives have found the use of your own service laundry a boon to dreary wash days.

00:07:29.580 - 00:08:03.110

Just bring your wash in and let these busy machines do the rest, while you relax in the friendly atmosphere of the laundry's surroundings. For those electrical appliances that lift the burden of many housewives, The Supply Agency has them.

00:08:03.530 - 00:08:24.510

In these busy days, you can't have enough of these time saving devices. Skilled repairmen in their radio repair department can bring new life to worn radios, too. Rounding out the diversified business in the shopping area, there is a splendid

00:08:24.530 - 00:08:42.110

home owned food center, Smith's Grocery. Every item purchased is exceedingly fresh and of good quality. Western meat, daily fresh vegetables, a variety of staple and canned goods, fresh produce and fish make shopping here a real pleasure.

00:08:54.150 - 00:09:20.340

The Donut Shop, in the heart of the business district, wholesome meals are served from an immaculate kitchen. These taste and tempting desserts are the delight of all who dine here. The

00:09:23.830 - 00:09:41.210

real heart and soul of Hayti lies in its church life. It provides a wonderful medium for newcomers to get acquainted, and teaches all the value of helping the other fellow. This lesson, instilled in us in the cradle classes, remains through a lifetime.

00:09:41.930 - 00:10:30.940

It is your moral and civic obligation to support your church, for without our church life, we would have no community. The progressive business spirit and civic minded interest of Negro Durham is typified in J.

00:10:30.940 - 00:10:40.500

C. Scarborough's enterprises. Owner of Scarborough and Hargett Funeral Home, Mr. Scarborough founded this business out of a need for such services for his people.

00:10:41.050 - 00:10:52.550

No doubt this same motive instigated the establishment of the Southern Fidelity Mutual Insurance Company. One of Negro Durham's largest enterprises. While the company was founded to serve the people, it also

00:10:52.550 - 00:11:06.640

serves as an ideal standard of good business methods in Hayti. The systematic and efficient methods of office routine in serving the public make Southern Fidelity Mutual Insurance a credit to its people and the business life of this community.

00:11:22.370 - 00:11:33.450

The Scarborough Nursery School was established in 1925 and dedicated to the needs of children by Mr. Scarborough. Who also donated the building, which houses this benevolent institution.

00:11:34.440 - 00:11:50.920

A definite schedule is followed in the school, providing a balanced program of outdoor and indoor play, as well as music, storytelling, and handicraft activities. The school provides primary education on cooperative citizenship, manners, courtesy, and cleanliness.

00:11:51.770 - 00:12:09.770

Two weekly visits of a public health nurse, plus the state required vaccinations, and a rigid health interest of the entire staff and board members, keep the school almost completely immune to contagious diseases. Though the school serves primarily the needs of children, it provides at the same

00:12:09.770 - 00:12:42.190

time an opportunity for mothers to work. Thus raising family incomes and standards of living throughout the community. The Durham Business and Professional Chain composing of farsighted group of business and professional men.

00:12:42.740 - 00:12:57.970

is keenly interested in the welfare, progress, and improvement of this community. They work diligently for better living conditions, a higher standard of living, increased educational facilities, and a greater school enrollment.

00:13:02.530 - 00:13:17.570

They seek more and better employment resources in an effort to stamp out domestic delinquency. They constantly urge cooperative citizenship among both Negroes and whites and work earnestly for a better community for all.

00:13:24.530 - 00:13:38.730

Another enterprising business is that of the Union Insurance and Realty Company. Here too, modern business methods enable the company to better serve their clientele. Truly a service for the people, the whole function of the

00:13:38.730 - 00:14:02.650

organization is so arranged for the convenience of its customers. A substation post office located in the building rounds out this complete business service. One of the community's many downtown resources is the Biltmore Hotel.

00:14:03.030 - 00:14:19.400

Its friendly atmosphere, comfortable rooms, and fine foods offer an inducement for transients to return often to Hayti and the Biltmore. Under the direction of a proficient management, its thoroughly trained personnel is ever ready to accommodate their guests.

00:14:40.480 - 00:14:54.960

Intercity travel in Durham has become expedient through the services of the Taxi Cab Owners Association. This large enterprise comprises the use of some 50 cabs, owned by nine of Negro Durham's leading businessmen.

00:14:55.270 - 00:15:07.660

Under the direction of James T. Hawkins, who serves as its president. Naturally, the key word in this organization is service. You will always find the drivers reliable and courteous, and

00:15:07.670 - 00:15:33.090

their cabs dependable and safe. It's a pleasure to know you can rely on such splendid accommodations for quick, safe travel about your city. Negro Durham may well be proud of its fine public schools, for here is provided the

00:15:33.100 - 00:16:20.700

education of its children that will help prepare them for facing a bright future. These schools are properly organized with able staff, and have been thoroughly trained to guide and teach these future young citizens of tomorrow. Aside from public schools, there is the outstanding beauty school, DeShazors, the

00:16:20.700 - 00:16:32.390

fifth largest Negro business in Durham. Furnishing employment to twenty five persons, the various departments of DeShazors serve thousands of customers yearly. Under the skillful management of Madame J.

00:16:32.390 - 00:16:44.780

DeShazor and Mrs. Eva Bishop Mock, its departments include a beauty college, a body massage school and clinic, A dormitory, a dining room, a beauty salon, a barber shop, and a beauty and barber supply company.

00:16:45.360 - 00:17:03.140

Yes, DeShazors is truly America's most complete house of service, beauty, and charm. The product of a beauty culture education is exemplified here in the attractive new shop of Burma's Beauty Salon on Pettigrew Street.

00:17:03.610 - 00:17:18.490

With so many style conscious women in the community, this popular spot has become a regular part of their living habits. And properly so, for here they find the latest hairstyles to enhance their appearance, plus complete treatment and advice on all beauty problems.

00:17:31.730 - 00:17:43.470

The Vanity Fair Beauty Salon is further proof. that Durham women are beauty conscious. Special hairstyles to suit every age and personality are completed here with adept skill.

00:17:49.260 - 00:18:08.070

Another educational source for men is available at the Bull City Barber College. Thorough training in tonsorial arts prepares those seeking specialized employment at the Bull for good paying positions in this particular vocation. It also gives men an opportunity to own their own business and to

00:18:08.070 - 00:18:19.030

become financially independent. There is nothing superior to specialized education for the advancement of any group. Therefore, it has been the aim of this community's civic minded leaders

00:18:19.280 - 00:18:39.160

to encourage such training and make Durham men conscious of this need. Additional educational facilities in Hayti are offered here at this radio and shoe repair school on Pettigrew Street. For a nominal fee, students receive expert training in the techniques

00:18:39.160 - 00:18:57.150

and mechanics of radio repair, taught by competent instructors who have an accomplished knowledge of this science. The same thorough training is carried out in the shoe repair classes, where students are taught the exacting methods of expert shoe repairing.

00:19:07.250 - 00:19:17.580

After graduation, here is an excellent example of the opportunity offered in this training. The Hayti Shoe Repair Shop is widely recognized in this community for fine workmanship.

00:19:18.090 - 00:19:44.690

It's a grand place to add extra life to those worn shoes. Dextrous workmanship makes old shoes look brand new again. Then at the Radio Electric Company, we find the advantages of acquiring a complete radio knowledge.

00:19:45.240 - 00:20:05.660

Your choice in the finest radios made is available here. Or if your old radio is on the blink, here is where to bring it for quick expert repair. But all is not work for Hayti citizens.

00:20:05.960 - 00:20:17.870

Fortunately, they have their own community center too. Durham leaders and parents look with pride at this source of entertainment for youthful diversion. Realizing how important it is in stamping out juvenile delinquency in this area.

00:20:18.290 - 00:20:32.120

Everybody has a good time at the center dances, games, ping pong reading, and a host of other diversions combined to make wholesome entertainment for all who come here. It's the duty of every civic-minded citizen in the community to

00:20:32.120 - 00:20:53.200

support this splendid advantage. Grown ups find their source of diversion at the Algonquin Club. Although a private club, the Algonquin furnishes similar entertainment to the community center.

00:20:53.580 - 00:21:20.200

Most all members were present at the annual banquet where everyone enjoyed a delightful evening. The Algonquin Club truly represents Negro Durham's dignity. And speaking of entertainment, several varieties are available

00:21:20.210 - 00:21:32.970

at the Royal Music Company. They have a complete stock of fine radios, plus an excellent radio repair department for expert repair service. Colorful and attractive jukeboxes are also available for prompt delivery

00:21:33.020 - 00:22:25.290

to restaurants, clubs, and so forth. A full stock of modern and classical records rounds out the accommodations of this musical service. The world's largest Negro business is also represented in Hayti here at one

00:22:25.290 - 00:22:36.700

of the 33 district offices of the North Carolina Mutual Life Insurance Company. The home office, of course, is located on Parrish Street in Greater Durham. Founded by John Merrick and Dr. A.

00:22:36.700 - 00:22:47.320

M. Moore, the company has grown over a span of 50 years into a multi million dollar enterprise. Progress such as this gives Negro Durham an incentive for marching ahead.

00:22:48.290 - 00:22:55.370

This lovely building is Hayti's Library, originally founded by Dr. A. M. Moore and enthusiastically supported by John Merrick.

00:22:58.960 - 00:23:15.250

While North Carolina Mutual offers only life insurance, the Banker's Fire Insurance Company offers complete fire insurance coverages. Here too is represented one of Durham's most outstanding Negro businesses. Its efficient office force and modern methods of handling insurance policies and

00:23:15.280 - 00:23:37.660

claims Presents an ideal representation of Negro Durham's advancing business firms. This beautiful structure is Dr. Leroy Swift's contribution to Hayti's medical advantages. This outstanding medical center is evidence of Dr.

00:23:37.660 - 00:23:52.610

Swift's interest in the advancement and health of Negro Durham and places him among Durham's most valuable citizens. More interest like this among all citizens will keep Negro Durham an outstanding community in the South and East.

00:23:52.820 - 00:24:22.460

And in the nation. Of course, Negro Durham's largest medical center is the Lincoln Hospital, another example of civic pride. The kind, sympathetic service of the AMI funeral directors

00:24:22.500 - 00:24:35.900

is a credit to this community. For years, they have been building a reputation of usefulness through their kindness to bereaved families throughout this area. Like other conscientious businesses, they are always efficiently equipped to extend

00:24:35.920 - 00:25:07.690

the proper services required of them. Hayti can look with pride to its fine police protection. While this community offers many forms of entertainment to its citizens, probably

00:25:07.690 - 00:25:20.260

the most outstanding is the theater. At the Regal, all ages congregate for wholesome and educational entertainment. Such diversion places this theater as an important part of Hayti's life. G.

00:25:20.280 - 00:25:51.190

W. Logan, its manager, realizes this and works closely with his theater chain owners in order to bring his patrons the type of entertainment they desire. Still another well established business is that of McCoy's Transfer.

00:25:51.640 - 00:26:07.660

All Durham is familiar with their record of pleasing service in the community. McCoy's offers local and long distance moving in their fleet of padded vans. For your protection, all cargos are adequately insured. A

00:26:17.090 - 00:26:32.690

lot of good service stations are essential to any busy town. To motorists passing through this city, a good or bad impression can be created through the services rendered in them. We like to think they are all as courteous and efficient as this Shell oil station.

00:26:33.180 - 00:27:01.470

And if they are, you may rest assured the customer will leave feeling kindly toward it and the town. When cars need a thorough servicing, Speight�s auto mechanics are always capable of handling the job promptly and well.

00:27:01.880 - 00:27:35.440

A special feature of the shop is their tire recapping and wheel alignment facilities to give you many added miles of safe driving. Carefree driving pleasures. One of Hayti�s and Durham's most modernly equipped businesses is the E.

00:27:35.440 - 00:27:45.920

N. Toole Electric Company. Here a complete assortment of electrical engineering and contracting equipment is available for the most difficult engineering job, truly representing

00:27:45.930 - 00:28:05.420

Negro Durham's diversified capabilities. With this well rounded variety of services and conveniences already established in Hayti, there should be no limit to the future development and progress of the community.

00:28:05.800 - 00:28:21.940

This fact, combined with the progressive spirit of her leaders, assures her stability, continued growth and improvement. Thus, having already established an excellent foundation on which to build a better community of tomorrow, all Negro Durham can

00:28:21.950 - 00:28:24.740

march on proudly toward this goal.